My take on raw videos

I just sat down for an hour to film a raw video.

Zero script just some simple bullets and yap into the camera.

I thought that it’d be easy - everyone on YouTube is doing it - can’t be that hard right?

Dead wrong.

I stumbled on every word that I said.

There wasn’t a single point where I said 2 sentences in a row without hesitating.

My eyes started watering up from all the eye contact I had with my lighting.

The video took forever for me to record, and I reckon my editor will have a heart attack cutting all of my takes together.

(Sorry, Shaz)

A few months ago, if you were to ask me what I thought about raw content when everyone was doing it, I’d tell you that it’s the most braindead thing you can do to your channel.

These days, I’ve let up on it a little.

I think that raw content has the opportunity to build an audience from scratch if you’re REALLY good on camera.

And if you decide to do a ton of volume.

One of my clients is absolutely ripping these raw videos. He just sets his camera up and yaps into it.

Somehow almost got 100,000 views on one video.

And then he has his main channel that I write scripts for.

Most recent video we posted was a 3 of 10 (after not posting for 8 months!)

Raw content has its obvious benefits:

• It’s low effort

• You can do a high volume

• It resonates with a certain audience

Should you completely avoid it? Yes, if you’re terrible on camera.

Should you do it for every video? I reckon it’s best if you script it out still.

Your scripts will be more well thought, and likely perform better.

Just my 2 cents.

Hope this was helpful,

Bryan