After my last email, I received a DM that got me thinking.

“Why is it that a good script with great packaging may not go viral?”

The first business that I ran was a tutoring business for high school Economics out of sunny Singapore.

I liked reading up about economics, and I was pretty good at it, so why not offer it as a service?

It was good money too - $50/hour as an 18-year-old wasn’t bad.

Having grown my class to 3 students, I wanted more.

I wanted to hit that luxurious goal of $4,000/month and be able to say I was making as much as an undergraduate just from my side hustle.

So I went rogue to work on my speaking skills.

I spent every waking hour making learning materials for my students, getting feedback on it and improving it again.

3 months later, I grew my student base to 7 students.

I would then spend the next 5 months giving each student special attention - checking in on them every other day, meeting with parents every other week and creating mountains of materials to answer every single question they had.

All so that they could get a good score to get into their desired university.

I was expecting all of them to score at least a B on their exam.

But when their results came back, I was in shock.

A handful of A’s. Some B’s. But mostly D’s.

Their parents would return to me thanking me for my guidance, when in reality it felt like I made almost no difference for the students who didn’t score well.

Even though I gave my blood, sweat, and attention to the product, I still fell short.

“Bryan, what the hell does this sob story have to do with YouTube?”

(I’m getting there)

Was I the best tutor? Maybe, maybe not.

But something that I only understood now that I didn’t appreciate back then was this:

No matter how great your materials are, no matter how stacked your credentials are, no matter how charismatic of a teacher you are, you will always have students who don’t perform up to expectations.

And this is the exact same with YouTube.

You can pour months of work and thousands of dollars into a singular video, and the video can end up getting 100 views.

Because that is the game of YouTube.

There are an infinite number of variables that determine the performance of a video.

A supposedly great idea, script and packaging may end up flopping.

And guess what?

That’s ok.

Your job is to reflect on why it didn’t work, and improve your next video.

Fire as many bullets as possible, until one of them hits.

Because you never know when your next video will become the viral hit that changes your life.

Actionable YouTube Tip of The Day:

(Implement this to make better videos)

1. Upload your next video today even if you think it might flop.

2. The only wrong move is to not upload.

Best Links of The Day:

• Here is the best video I found today

• Get my free scriptwriting guide

• How I write for 25+ niches as a scriptwriter

How I Can Help You:

1. I have a tonne of free content that will help you grow your YouTube channel on my YouTube. I post valuable insights and bangers of my own every week. I package YouTube concepts in a simple way so you can grow your own channel too.

2. I post daily on Twitter/X too. Follow me there for daily scriptwriting insights/ YouTube trends.

3. If you’d like to hear about how I could help you grow your YouTube channel with viral scripts, you can book a call with me here. I might be able to help you grow faster, or I might be able to refer you to someone who can.

Hope this helps,

Bryan