YouTube is a Game of Personal Development

Yesteday, I was reviewing the first round of edits of my next video (coming to a theatre near you next week).

And sad to say, I was less than satisfied with the standard.

The pacing was monotonous.

The visuals were uninspiring.

And the B-rolls made me look like a clown.

I spent a full hour making comments on the edit: Rewind, pause, comment, rewind, pause, comment, fast forward, pause, rewind.

By the end of it, a 17 minute edit had almost 100 comments.

Looking back at when I was reviewing the very first video on my channel, I remember spending less than 15 minutes reviewing in total.

I probably made one or two comments on spelling errors, and the video was posted.

It was as if I just crossed my fingers and hoped that the video would pop off.

Sometimes it did, but most times it didn’t.

Now, I will drool over the video script and edit and scrutinize every last frame, and only post it when it’s something that I’m proud of.

You may not realize it, but YouTube is a game of personal development.

Your content will only get better when you decide to raise your standards.

It’s about whether you can tolerate that one-third of a second where the pause is too long.

It’s about whether you will accept that the pacing of the recording is completely off, so you have to sit down and record it from scratch again and pay for a 2nd round of editing.

Or whether you are willing to go the extra mile to obsess over how you can make each visual better.

If you want to grow your channel, you need to grow with it.

The raw reality is that you won’t always have the best performer video after video.

But you can absolutely maximize your chance of winning by keeping a high standard for what you’ll put into the world to see.

Hope this helps,

Bryan

P.S. I get messages every day that this guide is changing people’s lives, might be worth checking out if you want to become a better scriptwriter.

Get it here.